With a technology product that already borders on confusion for most consumers, we based the design in a simple and elegant format. Using metallic inks and a faded techno emboss pattern on cover for a clean formal introduction. Inside, products are presented in prop-less simple photo sets offering unobstructed product interpretation. Minimal copywriting and simple captioned illustrations were included in a series of three catalogs, point-of-purchase elements, promotional kits and items, and presentation tools. Responsible for Concepts, Branding Design, Print Design, Art Direction and production.
Developed a series of Carrington Mortgage affiliate Pocket Folders for sales use. Each ad or printed piece was stored in a company database and ultimately was editable for use by affilates. Responsible for Concept, Branding Design, Print Design, Ad Design, Art Direction and production.
flexSCAN, Inc., a medical imaging provider required complete corporate ID apllications, from logo applications to corporate business paper, to sales and promotional collateral and direct mail. The unique design, which includes various CT scan imagery successfully positioned the company as a services innovator and desirable investment opportunity. Responsible for Concepts, Branding Design, Print Design, Art Direction and production.
Color Trends brochure design for BEHR Paint. The brochure is a 16 page guide of suggested color palettes and potential usages within the interior design framework for use in Home Depot in stores.Responsible for overall concept, basic word concepts, all visual concept and execution, and art direction using existing and stock photography, and production.